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Why I’m Building HoofnHorn
I’ve been the excited cattle buyer, the person who got scammed and the breeder trying to help others avoid those same mistakes. Now I’m putting those experiences into HoofnHorn, a heritage livestock marketplace we’re building to make buying and selling easier.
HoofnHorn: Something I’ve Wanted to Build for Years
Years of buying and selling cattle, getting scammed and learning the hard way have shaped what I want to do differently. Now Jason and I are building HoofnHorn, a new marketplace for heritage livestock opening October 22.
This Story Actually Started Years Ago
A few years ago, a conversation after one of our early cattle auctions gave me an idea. I tried to build it, eventually let it fade away, and honestly didn’t know if I would ever come back to it.