I’ve taken thousands of photographs of Highland cattle over the years, but they were never just pretty cow pictures to me. I know the cattle, the breeders, the pedigrees and the farms behind them. Now I’m getting to repurpose some of those old photographs for HoofnHorn and carry their stories into something new.

How getting scammed, seeing my own cattle in fake listings, and years of warning buyers helped inspire HoofnHorn. 

Learn More HoofnHorn: Heritage Livestock Auctions

I’ve been the excited cattle buyer, the person who got scammed and the breeder trying to help others avoid those same mistakes. Now I’m putting those experiences into HoofnHorn, a heritage livestock marketplace we’re building to make buying and selling easier.

I have almost 80,000 cow photos I’ve never had the heart to delete. Working on HoofnHorn is giving me new ideas for them and a chance to use my artistic talents on something I’m excited about. Every animal has a story, and I’m enjoying getting to bring that much of myself into what we’re creating.

Years of buying and selling cattle, getting scammed and learning the hard way have shaped what I want to do differently. Now Jason and I are building HoofnHorn, a new marketplace for heritage livestock opening October 22.