I have almost 80,000 cow photos I’ve never had the heart to delete. Working on HoofnHorn is giving me new ideas for them and a chance to use my artistic talents on something I’m excited about. Every animal has a story, and I’m enjoying getting to bring that much of myself into what we’re creating.

Years of buying and selling cattle, getting scammed and learning the hard way have shaped what I want to do differently. Now Jason and I are building HoofnHorn, a new marketplace for heritage livestock opening October 22.